Every summer, the internet falls back in love with the Dallas Cowboys Cheerleaders — and every summer, the road to that iconic look runs straight through Tangerine Salon. Season three of Netflix’s Emmy-winning America’s Sweethearts is here, and once again, our stylists are on camera doing what we’ve done since 2016: turning talented dancers into camera-ready Sweethearts.
As the trusted salon of the Dallas Cowboys Cheerleaders, Tangerine has now been featured across all three seasons of the docuseries. The extensions, the color, the precision cuts you see transform the rookie class on screen — those are the same techniques, by the same team, available to every guest at every one of our five Dallas–Fort Worth locations. No squad membership required.
Quiet luxury
Lead stylist Kevin Ozowski has a phrase for the look he’s chasing on every cheerleader, and it’s become something of a Tangerine north star: quiet luxury. It’s hair that reads as effortless and expensive — dimensional, high-shine, engineered to hold through stadium lights, choreography, and broadcast cameras seen around the world. Big, yes. But classy. Considered. Never loud for its own sake.
“Quiet luxury is what I try to envision.”
Kevin Ozowski, Lead Stylist
That philosophy is the throughline of everything the team does on makeover day: color customized to each woman’s skin tone, cuts tailored to her face shape, and Bellami extensions blended so seamlessly you’d never know they were there. It’s not a template look stamped onto forty women — it’s forty individual transformations, each one built to feel unmistakably like her.
The Tilbury touch
This season raised the bar higher than ever. Charlotte Tilbury herself came to Tangerine — and she was every bit the dream you’d hope she’d be. She flew in her own artists from three of the world’s beauty capitals to work alongside our stylists, turning makeover day into something closer to a global beauty summit.
For an unforgettable day, three fashion capitals convened inside Tangerine salon, all in service of a single goal: sending the newest class of Dallas Cowboys Cheerleaders out glowing and camera-ready. It’s the kind of collaboration that only happens at the intersection of world-class talent — and we were proud that Tangerine was the room where it came together.
The art of the transformation
A great makeover isn’t about erasing what’s already beautiful — it’s about revealing it. Every transformation on America’s Sweethearts begins with a conversation: What suits her? What moves well under the lights? What will still look flawless in the fourth quarter? The answer is always a look that feels like her, only elevated.
That’s the same care behind every appointment at Tangerine. Whether you’re booking custom Aveda color, a precision cut, or a full-service visit, you sit in the same chairs, with the same Aveda-trained, Bellami-certified team that prepares the DCC squad each season.
Want the look you’ve been watching?
The Bellami extensions, custom Aveda color, and precision styling featured on America’s Sweethearts are available at all five Tangerine locations across Dallas–Fort Worth. Every extension appointment begins with a complimentary consultation.